Insights

View an eclectic mix of thoughts, news articles, previous work and agency content, and a flutter of bemusing musings. Or don’t… but, why else are you here?

A-Z of Dark Logic Considerations

‘Dark Logic’ is essentially a thought experiment to consider unintended negative consequences that could happen as a result of a positive intervention. ‘Dark Logic Considerations’ are the factors that can help us prevent unintended negative consequences. I originally discovered this phrase from: “‘Dark logic’ is defined as the mechanisms by which an intervention hypothetically has…

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The mental toll of cybersecurity. 

Think cybersecurity, think robust technologies…  Yet the overwhelming cause of cyber breaches is human error.   Our people are going to make mistakes, that’s human. If we focus on understanding and reducing negative influences, then we can make strides towards safeguarding our people.   There are many reasons why people make mistakes. Awareness, understanding, perception……

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Should businesses advocate ‘Principles’?

Thanks to an April 2023 movie release of “Air”, a nostalgic document from Nike has resurfaced again and again on LinkedIn newsfeeds. The document in question is a 1977 list of ‘Principles’ written by an executive, Rob Strasser. Rob Strasser’s 10 Principles It reads as follows: Bowerman’s 11 Maxims Additionally, there are also a similar…

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The Dark Logic of ChatGPT for Internal Comms

I’ve started adding a ‘too long – didn’t read’ intro to my articles. This TLDR preface is for the busy folks, the action-orientated, and the social media swipers that just want the big takeaways up front. TLDR; Intro There’s almost no way you’ve escaped ChatGPT discussions. It’s everywhere. Some folk are dubbing it a precursor…

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Pierre Casse’s Communication Styles

Information is not communication. How we prefer to receive and deliver information varies according to our communication preferences. Pierre Casse, a Belgian academic and workshop muse, created a clever self-assessment for determining an individual’s ‘Communication Style’. This assessment takes the form of 40 statement couplets that determine four scores across: Action, Process, People, and Ideas.…

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Tackling Meeting Creep with Behavioural Science

Due to how relatable it is, it is now meme-worthy to remark that some meetings could have just been an email. As such, I shan’t labour the introduction with scene setting, anecdotes, and storytelling. Time’s precious, and a ‘Meeting Creep’ solution* has hurried my thoughts: What does ‘Meeting Creep’ mean? Meeting Creep refers to a…

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The ‘Nerd Night’ Knowledge-Sharing Approach

When I lived in Cambodia, there was a monthly event in Phnom Penh called ‘Nerd Night’. The format was simple, five speakers would take a turn to give a presentation of 20 slides, with each slide on screen for 20 seconds. So each speaker has 400 seconds, close to seven minutes, to share their thoughts…

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Frazer is a fast-paced HCD strategist working within the culture change organisation: We Are Brass Tacks.

“A talented brand storyteller I’d have no hesitation in recommending him.”

Kind words about me that I like appearing consistently thoughout my website. From Dave Burglass, PwC.